Joy Yuan
Brand Management 

Worked with the president, Hearst Media China to set up a new business unit under Hearst China, and incubated a new brand based on a disruptive business model.

Created diversified revenue streams to enhance the corporate shared value in China and obtain excellent deals for company acquisition from potential buyers.

Successfully launched a new fashion brand - HAST within 6 months

Directed the first launch event of HAST, attracting more than 40+ fashion brands and over 120,000 millennials, 1000+ cumulative media exposures, media values up to $10M, created cash flow and sponsorship of more than $2M.