EXPERIENCE @ BAY AREA STARTUP
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Work alongside the founder of Beautella to develop the overall brand strategy for new brand incubation and launch of the Beautella brand to the United States market.
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Develop and execute a go-to-market strategy, establish pricing, product/service offering, and broad marketing strategies to push revenue.
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Execute plans against quarterly KPIs and growth targets while effecting accurate projections and timelines.
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Lead strategic planning working with the various teams to establish brand vision and identify the fast track priority brands.
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Develop business plans (including business model, financial impact & enablers) while executing broad marketing strategies to grow revenue and deliver on performance metrics.
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Execute Project management processes, including creation of calendar & milestones, drive reoccurring check-ins and leading executive leadership updates
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Provide guidance for all creative touchpoints such as Facebook, Instagram, Linkedin, Website, Tiktok.
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Manage and develop strong performing teams.
